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Users will soon have a fresh option that permits them to reduce the amount of AI-created media appearing in their timelines. This step comes as the service announced that it now features over 1 billion AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This shift coincides with a increase in AI-generated material, spurred by new AI video creators.

The Broader AI Trend

Studies have shown that nearly 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this material is considered “AI slop”, a label for substandard, factory-style content that is typically illogical or bizarre.

Based on user feedback that many people appreciate content created using AI tools, from AI artwork to educational videos, and we intend to give people the power to adjust the amount of that, based on their own choices,” stated a platform representative.

Volume and Proportions

The service shared that there are presently over a billion videos on its service labeled as made with AI. Collectively, more than 100 million pieces of content are submitted to the platform each day, making AI content a minor percentage of its overall inventory.

User Control Features

Users will be able to decrease or raise the volume of artificial media they watch by accessing the “manage topic” feature in the app and choosing the AI content topic. Other topics that can already be modified under the setting include politics, fashion, aesthetics, and dance.

Platform Guidelines

TikTok’s guidelines require users to identify convincing AI-generated content, and it forbids harmful fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its community policies.

In addition, the platform will henceforth add an “AI-made” label to content created with its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is intended to stop users from seeking to evade the tagging system.

AI Literacy Programs

TikTok is also establishing a $2m AI literacy fund for professionals and groups to create learning resources about ethical AI use. This initiative will benefit educational bodies focused on educating computer science.

Moderation Strategy

TikTok has justified its safety measures, following discussion over intentions to lay off hundreds of review team members in the United Kingdom. The company is planning to cut hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.

A company official stated that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it gets reviewed by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.

It is vital to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is making a difference work at speed.”